As a blogger or owner of a website, one of the most important things that you should know about is on how to SEO a blog post. Have you ever encountered the word SEO? That is short for Search Engine Optimization. When we say ‘Search Engine’ we are referring to Google, Yahoo! , and Bing!
Did you know that maneuvering successfully through search engines will be able to help your post gain more traffic? For a website, traffic is very important. In a way, traffic is what keeps it going.
There are four types of traffic that you should be aware about, and they are:
• ORGANIC TRAFFIC: This is the traffic that comes from unpaid search results. Just to let you know, increasing organic traffic is one of the main goals of SEO.
• PAY-PER-CLICK: Also known as Cost Per Click. The one who advertises pays the owner of the blog if a reader happens to click their ad. That’s one of the reasons why traffic is important.
• REFERRAL TRAFFIC: Some people call this social traffic. This is how Google lets you know the number of clicks your website has received that didn’t come from their seatch engines. For example, Facebook. Someone liked your post enough to share it on their profile. Three friends see it and click on it which leads them back to your website to read the post. Now you have more unique traffic from Facebook. So as a blogger, one of the things that you can do to promote your website would be to keep sharing your posts. If people don’t know it exists, then there’s no way for them to visit it, right?
• DIRECT TRAFFIC: Facebook has a large amount of direct traffic. This happens when an individual types your website URL on the search bar to immediately go to your site. They don’t pass through any other website to get to your website.
Now that you are aware of the different kinds of traffic, let us move on to improving your blog posts to allow SEO. What are some easy ways that you can do so?
SEO is not as complicated as it sounds, guys. When you SEO a blog post, you just give the search engines a hand so that they can easily find your post in case someone is looking for it.
How? That is with the use of keywords. These help the search engine know what your post or blog is all about and as a result it is able to easily pull up your blog in case someone uses they keywords to search for something.
Of course, just using random words to garner attention is just not going to work. For one, Google has created nano robots to go through each website and assess the authenticity and relevance of the site to the keywords used. If you are talking about the plants in your garden, using the word Justin Bieber in your post is going to be detrimental to your cause. Google will see this as false information and may even ban your website from appearing in the search engine results. Believe me, that is something that you do not want to happen.
It may be hard to get back into Google’s good graces.
The first step to SEO is knowing what keywords that you should use. Remember that the keywords you choose should be relevant to your niche or what your blog is all about. Here is a little tip: keywords with high traffic may prove to be a little website to rise above. Of course, the older websites who have already proven themselves would go first in line. So better for you to choose keywords that don’t get constant high traffic but are getting a steady flow of traffic. By doing so, you will have fewer competitors and your chances of coming up first are higher. You want your website to be seen, not hidden.
Now that you have decided on what possible keywords you will be using on a new blog post, you will now think of ways to utilize these keywords into your posts. It is best to have these keywords inside the first paragraph of your post since this will be easier for the nano robots to see, but that doesn’t mean that you should limit their presence just there. Be sure to spread the keywords all over your post but make it a little discreet with close related keywords.
Just because your keywords are pink boots doesn’t mean that every sentence will have pink books in them.
It is important for you to make your blog post relevant and important enough for people to actually read it from top to bottom. If you are a blog owner of a cat website, then talking about a dog would be considered out of place. Unless you are talking about why cats are better than dogs.
Of course the blog post doesn’t have to be super long. The important thing is that it should be interesting, should catch and capture the attention of the readers. It should be long enough to get all your points out but it should be short enough not to bore the reader. Don’t let your post drag on and on. If you are writing about something lengthy, cut it into two parts.
When you are done, make sure that your title has also been keyword optimized so that it can easily capture the attention of the readers. Don’t forget to optimize the images that you use and link them back to your website.
Once you are done, be sure to share your post! Share it on your Facebook! Share it on Twitter! Share it everywhere!
Interested on how to publicize your blog and other tricks? Be sure to subscribe to KendrickkSuperstarrYoungg for more! Do share this post so we can get a little traffic! Help a fellow blogger out! 😉 Leave a comment below and let us discuss other methods that you have discovered. Have an awesome day!