Are you confused about internet marketing and what it means? Worry no more because we are here to help you understand it better! Internet market was defined as the process of advertising or the marketing efforts that a person executes that use the web and the email to be able to drive direct sales thru the use of electronic commerce. The sales will then lead from websites and emails. Sometimes, internet marketing is termed as online marketing. In a simpler definition, it is like advertising but with the use of the internet instead of radio, television, newspapers, and magazines.
There are different types of internet marketing that a person can choose from.
- EMAIL MARKETING. You can do this by gathering emails (but make sure that the person is okay with it or your email will be marked as spam) and sending them regular advertising and promotional marketing information. You can send this to your current or prospective customers.Actually, it is also great for those customers who did business with you before, so that you can nudge them to remember that your website exists and is still ready to serve them. Some people give discounts to old customers to encourage them to make another purchase.
- WEB MARKETING. In this branch of internet marketing, e-commerce websites, affiliate marketing websites, promotional or informative websites, online advertising on search engines, and organic search engine results through the use of Search Engine Optimization is use.For short, people simple call it as SEO.
When talking about SEO, this is a collection of methods and strategies, techniques and tactics used by website owners to increase the amount of visitors to a certain website. Their goal is to obtain a high ranking placement in the search results page of a search engine like Google, Bing, Yahoo, and many others.
Won’t you agree that it’s rare for a person to check out the second page of a search result? Most of the time, we can already find what we are looking for in the first page so those websites listed in the second page are no longer checked. That’s why it is every websites’ goal to rank high in search engine results because it provides a better visibility for the website.
- SOCIAL MEDIA MARKETING. This is the latest type! In here, you will be advertising and marketing (which includes viral marketing as well) with the use of social networking websites like Facebook, Twitter, Youtube, and other websites that people use today.The great thing about this type is that a lot of people are into social media now, especially Facebook. It’s a great way to gather followers and advertise quickly!
Many companies hire social media experts to make catchy tag lines or hashtags to make it trend. All you will really need here is creativity in marketing yourself or your product. There’s a lot going on in social media which means that you have a lot of competition so you better make your advertisement stand out.
With the advancement of technology, internet marketing keeps moving at the speed of light. As a business owner, you have to keep up if you want to make your business a success. You will need a strong foundation with a sense of judgment to be able to think critically, act independently, and be creative. Hopefully through this website, we will be able to help you, especially for the first time marketers! We want you to feel confident about your marketing endeavors.
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